Brave launches Search Ads in key markets after successful test phase

Re:Brave launches Search Ads in key markets after successful... by AlexandrB on Friday May 31, 2024 @10:31AM (#40535690)

> "I had no idea that a store selling towels opened in our town" is also a problem

Is it a problem? Maybe in 1995 this would be a problem advertising could fix, but today it's either:

a. I don't need towels so I don't care that this opened.

b. I do need towels and I do a web search for stores that sell towels nearby - at which point I become aware.

Advertising is inferior to an honest catalog of businesses and what they sell - i.e. Google Maps or web search. In the context of web search or business directories, advertising is "putting a finger on the scale" of normal discovery. It's fundamentally dishonest in my opinion.

[ Parent | on HN ]

Re:Brave launches Search Ads in key markets after successful... by BehindBlueEyes on Sunday June 02, 2024 @12:04PM (#40555162)

I agree with this. Advertising as in "being findable" is helpful, advertising as in "shoving things down everyone's throat to make them buy things they didn't know they needed" is unsustainable, intrusive and unnecessarily overwhelming.

[ Parent | on HN ]