Falcon 9 funded Starship. Now there is little funding for a competitor, ignoring the fact that Starship will sink that even closer to 0 with such low launch costs.
Or "Space Travel is Utter Bilge"[0], as they say
0: https://ui.adsabs.harvard.edu/abs/2003AAS...203.2801Y/abstra...
I think companies will have difficulty competing against SpaceX, so long as SpaceX is ideologically motivated. Right now their goal isn't to make a ton of money, but to create a stable civilization on Mars. So once we start headed to Mars them making next to no profit on launches, beyond what's needed for development and basic sustainability, would be perfectly fine. So you not only need to hit technological parity, but then somehow also go well beyond them in terms of cost reductions - at least if your motivation is profit.