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Re:Chromebox by platinum1 on Thursday May 31, 2012 @05:21AM (#4047150)
https://www.google.com/intl/en/chrome/devices/features-key.h...

Is that better?

edit: To explain, I think how they expect you to experience the website is: http://www.google.com/intl/en/chrome/devices/ (from www.google.com/chromeos)

http://www.google.com/intl/en/chrome/devices/features.html

http://www.google.com/intl/en/chrome/devices/features-key.ht...

http://www.google.com/intl/en/chrome/devices/features-device...

http://www.google.com/intl/en/chrome/devices/chromebox.html

So, we're looking at a relatively deep link, which assumes the reader has been shown the main OS features and is looking for which specific product to buy. That said, I agree that this page doesn't do much except show pretty pictures and throw out a few tech specs, and won't sell the product on its own.

Re:Chromebox by randomdrake on Thursday May 31, 2012 @08:25AM (#4047632)
edit: To explain, I think how they expect you to experience the website is: http://www.google.com/intl/en/chrome/devices/ (from www.google.com/chromeos)

When I search Google for chromebox the first result is the link that was submitted. I concur: it is a terrible landing page for a product. Consider the first page results for things like macbook, ipad, or mac mini and you can see where the failure lies. They do, after all, have control of search results, don't they?

Re:Chromebox by fratis on Thursday May 31, 2012 @11:27AM (#4048494)
Not sure how that's obvious from your links. It'd be helpful if you gave some explanation.
Re:Chromebox by loceng on Thursday May 31, 2012 @02:25PM (#4049545)
It's nuanced UI-related. There's a lot of psychology involved to understand the holistic effects. You need to include things like someone's brand perception into deciding how effective a UI will be, such as trusted brands will let someone assume that what they are looking at is trustworthy - and therefore of enough value for them to care and look further into it / to get interested.

Hope that helps?

Re:Chromebox by lachyg on Thursday May 31, 2012 @01:25PM (#4049178)
The two products are incomparable. One is unknown, the other is known by pretty much anyone who would be interested in buying a smart phone.
Re:Chromebox by loceng on Thursday May 31, 2012 @02:21PM (#4049525)
It's the brand of the company that matters; It's the foundation for what a user will expect, and will let them trust what they are seeing in front of them as valuable to them - prior to even knowing anything specific about it.
Re:Chromebox by shpoonj on Thursday May 31, 2012 @12:08PM (#4048741)
I'd say you should compare Apple's and Google's sales reports.
Re:Chromebox by AncientPC on Thursday May 31, 2012 @01:18PM (#4049134)
I'd say a lot more goes into a company's revenue than two single product landing pages. Don't use Apple's earnings as justification for all it's actions.

McDonald's sells the most burgers in the world, that definitely means it's the best in everything burger-related right?

Re:Chromebox by chmike on Thursday May 31, 2012 @05:35AM (#4047184)
> Intel Core Processor

Why not specifying what processor and hardware is in the box ?

Re:Chromebox by jyap on Thursday May 31, 2012 @05:42AM (#4047201)
It's marketing. The emphasis is on the simplicity of the product.

That being said, it's a 1.9ghz Celeron CPU. That can give negative connotations since Celeron is Intel's cheap line of processors.

Re:Chromebox by genwin on Thursday May 31, 2012 @10:18AM (#4048112)
Good to know. I just got a quad-core desktop for US$377. The Chromebox w/ Celeron would have to print gold to compare to that.
Re:Chromebox by dangrossman on Thursday May 31, 2012 @12:31PM (#4048852)
Most likely, your desktop would have to print gold to make up for the difference in your power bill compared to a ChromeBox too. My desktop needs a couple hundred watts; my Google TV box needs closer to 10. Running a full-size desktop where you don't need the power is equivalent to a voluntary subscription fee versus a one-time payment.
Re:Chromebox by VikingCoder on Thursday May 31, 2012 @11:17AM (#4048434)
I'd be curious to compare your time from power off, to viewing a web page.

They're very different machines, with very different goals. If you compare the components, then yes, it probably doesn't make any sense for you to get a Chromebox. If you look at the features they both have, then it might make more sense.

If I were buying a machine for my grandmother, I'd buy the Chromebox over your $377 desktop, in a heartbeat.

Re:Chromebox by no_more_death on Thursday May 31, 2012 @12:07PM (#4048738)
I have a chromebook with 1.66 ghz Atom CPU. ChromeOS is lightning on it.
Re:Chromebox by ticks on Thursday May 31, 2012 @08:20AM (#4047616)
It's easier to switch parts if you don't specify them.
Re:Chromebox by Fabimaru on Thursday May 31, 2012 @07:34AM (#4047479)
At least it informs that it's not an ARM processor, so it should be a magnitude faster (more like a PC than a phone).
Re:Chromebox by GFischer on Thursday May 31, 2012 @07:55AM (#4047530)
It's still not good enough for me, though it is a million times better.

"Go fast". The set top Androids are also pretty fast. Also, as someone said, who reboots these days? (though it's a selling point for a media player replacement)

"Stream HD movies without a hitch", ok, that's a selling point, though my cheap Android phone does well enough on "good enough" quality, so I'd expect the Android set top boxes or equivalents to do just as well.

"Go straight online to creating, sharing and enjoying. Chrome devices come with built-in apps for editing photos, creating documents and presentations, and video chat, so you can get everyday tasks done right out of the box."

Ok, though the Android boxes do that too.

"Google+ Hangouts. You can also integrate multiple chat accounts with apps like imo or eBuddy. "

Not a selling point for me (what is a Hangout?)

Edit: I tried explaining myself. Why the downvote instead of a rebuttal? (I can accept those)

Re:Chromebox by sp332 on Thursday May 31, 2012 @09:42AM (#4047935)
Why are you comparing this to Android? Also, I've never heard of an Android set-top box.
Re:Chromebox by GFischer on Thursday May 31, 2012 @10:06AM (#4048075)
I'm comparing them because the form factor and use case look to be exactly the same (heck, the UI looks very similar too, both being made by Google).

Examples of Android set top boxes (the first one has 4 GB):

http://www.dealextreme.com/p/google-android-2-2-hdmi-tv-set-...

http://www.dealextreme.com/p/mele-1080p-android-2-3-internet...

They were featured recently by a local supermarket chain.

Re:Chromebox by tomkarlo on Thursday May 31, 2012 @11:36AM (#4048557)
What, because they're square? By that measure, an Apple TV, Mac Mini and Airport Extreme are all in the same category.
Re:Chromebox by GFischer on Thursday May 31, 2012 @12:50PM (#4048957)
From a consumer's perspective, isn't an Apple TV or a Mac Mini a substitute product? Especially at the 400 dollar price point of the Chromebox.

I mean, the sales pitch for the Chromebox is: surf the internet, stream movies and use some apps...

Re:Chromebox by tomkarlo on Thursday May 31, 2012 @01:14PM (#4049106)
The Mac Mini - yes, the Apple TV - no. I don't think there's a lot of consumer confusion between set top boxes and desktop computers.

My point was it's like saying you don't understand why Apple sells the Mac Mini when the Apple TV is only $99.

Re:Chromebox by dangrossman on Thursday May 31, 2012 @12:24PM (#4048820)
> Also, I've never heard of an Android set-top box.

Google TV (aka Logitech Revue, Sony Internet TV, LG Smart TV). They've been at your local Best Buy type store for years.

They're Android 3.0 STBs, or in the case of the Smart TVs starting to come out, built into the TV.

Re:Chromebox by nl on Thursday May 31, 2012 @09:44PM (#4051477)
The "LG Smart TV" box isn't (usually) Android, it's LG's own Smart TV platform.

(LG has announced GoogleTV/Android support, and showed samples at CES this year but AFAIK isn't shipping them yet).

Re:Chromebox by dangrossman on Friday June 01, 2012 @12:30AM (#4051975)
http://www.google.com/tv/get.html

The LG TV with Google TV (Android) has been available for ~5 months at least. Amazon started selling it in February.

[dead]
Re:Chromebox by jonursenbach on Thursday May 31, 2012 @01:24PM (#4049176)
Can an admin or somebody fix this comment? It's breaking the page layout.
Re:Chromebox by tfb on Thursday May 31, 2012 @03:06PM (#4049771)
Just a tip for those who aren't web devs: the page layout can be fixed by removing the comment/element via Chrome's inspector.

Right-click on the comment, choose "Inspect Element", and delete it.

And of course the same could be done with any modern browser's inspector.

Re:Chromebox by tvon on Thursday May 31, 2012 @04:09PM (#4050069)
FWIW, it's also useful to use something like "HN Collapse": https://chrome.google.com/webstore/detail/bbkfcamiocfccgmcjn...