To which, the solution would be to tell companies not to use intrusive banners, not allow tracking like it was before.

There were already updated requirements to avoid some dark patterns deployed in the wild, like mandating providing a "reject all" button.

Unfortunately, I still see tons of sites that don't provide one, or have opted-in-by-default settings for news, etc.

These definitely need to be enforced better.

Hopefully leeches like IAB who are behind many of these banners will get their dues: https://www.osborneclarke.com/insights/digital-ad-ruling-cje...