Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by troupo on Friday May 10, 2024 @05:17PM
(#40323877)
> Showing a bunch of mixed colors of paint oozing down the side of something is not "emotionally distressing", it's just unappealing, especially to Apple product customers, who buy Apple products precicely because they are sleek and minimalist and clean. Steve's & Ive's entire universe was clean & sterile.
For me it was a different reaction: They literally replaced a bunch of colors with grayness. In a gray factory. Under a gray slab.
This is very different from what Apple used to mean and advertise.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by leptons on Friday May 10, 2024 @06:21PM
(#40324312)
Apple has become the bad guys in the 1984 ad that they railed against back then. It's really a 180 degree difference.
In stead of "think different", this ad seems to suggest "think the same - get rid of your individuality and skills and just get an iPad instead".
No one is traumatized. It's just unappealing and tone-deaf that's all. Showing a harmless little toy head and face getting squished and then popped, and presenting that as cool and fun and good, just makes you wonder about the person who produced that imagery and thought it could possibly have those associations, that's all.
Showing a bunch of mixed colors of paint oozing down the side of something is not "emotionally distressing", it's just unappealing, especially to Apple product customers, who buy Apple products precicely because they are sleek and minimalist and clean. Steve's & Ive's entire universe was clean & sterile.
It's remarkable because Apple are supposed to be the KINGS of exactly those sorts of intangible things like impression & subconscious reaction, where things like a 0.1mm or 0.1degree difference in a shape actually matters.