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A comment on Apple apologizes for iPad 'Crush' ad that 'missed the mark'. Parent comment

Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by mark242 on Friday May 10, 2024 @11:39AM (#40320262)
If you had ever put the time and effort (and blood!) into learning how to play the guitar, you too would have a visceral reaction to seeing a guitar getting destroyed for nothing. It's not the objects themselves that are the problem, it is our connection to those objects, and our innate feelings about those objects, that Apple has smashed in that video. That's a marketing 101 mistake and how this ad ever got greenlit is beyond me.
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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by EduardoBautista on Friday May 10, 2024 @11:51AM (#40320410)
Literal rock stars destroy their instruments on set just for fun.
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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by CamperBob2 on Friday May 10, 2024 @11:59AM (#40320502)
If it weren't offensive to someone, somewhere, they wouldn't do it.

Apple, on the other hand, will never be punk. They left that path when they realized it was more profitable to become the guy on the screen in their earlier ad.

A better comparison might be to Spike Jonze's famous Ikea ad ( https://www.youtube.com/watch?v=dBqhIVyfsRg ), which was also sort of disturbing to watch.

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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by Hamuko on Friday May 10, 2024 @12:00PM (#40320519)
Or if they're asked to vacate the stage.

https://youtu.be/g9zogQOmQVM

At least Billie Joe Armstrong showed that Gibsons are very durable and you really have to put your back into destroying it.

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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by mark242 on Friday May 10, 2024 @12:55PM (#40321188)
I'll bet you didn't know that many times, those are getting repaired.

https://www.dailymail.co.uk/news/article-8838159/amp/The-Who...

Because of the connection that the players have with the instruments.

Could you do that with an iPad?

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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by EduardoBautista on Saturday May 11, 2024 @04:51AM (#40326921)
> Because of the connection

Well, the article says it was because of the money of having to buy new equipment.

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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark' by wiseowise on Friday May 10, 2024 @01:53PM (#40321845)
Do they destroy them and continue playing on an iPad?
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