If it weren't offensive to someone, somewhere, they wouldn't do it.

Apple, on the other hand, will never be punk. They left that path when they realized it was more profitable to become the guy on the screen in their earlier ad.

A better comparison might be to Spike Jonze's famous Ikea ad ( https://www.youtube.com/watch?v=dBqhIVyfsRg ), which was also sort of disturbing to watch.