Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by thorum on Thursday May 09, 2024 @07:30PM
(#40313986)
It didn’t just not appeal to some audiences. It actively alienated one of the primary audiences of their product. Of course that requires a response.
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Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by blargey on Thursday May 09, 2024 @07:39PM
(#40314047)
I'm confused about the confusion, really. It's not hard to imagine how "tech company compressing all your traditional art tools into a blackbox" imagery would have struck some nerves that were already rubbed raw by the AI-Art Discourse.
It's not just general sensibilities, it's comically topical.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by thsksbd on Thursday May 09, 2024 @07:33PM
(#40314010)
And alienated them in a very very primal way. Artisans love their trade tools.
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by rob74 on Friday May 10, 2024 @03:34AM
(#40316283)
Yeah, imagine telling a guitar or piano player that they can trash their respective instruments, because "all they need now is an iPad". Doesn't sound good, does it?
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by guappa on Friday May 10, 2024 @05:53AM
(#40317059)
Feels good to the people who can't play an instrument :)
Re:Apple apologizes for iPad 'Crush' ad that 'missed the mark'
by alt227 on Friday May 10, 2024 @07:31AM
(#40317690)
Yep, thats the other horrible part of this ad.
Apple is essentially saying 'Don't worry about learning to play an instrument, use an iPad instead!' which is just disgusting. The modern world has lost too much dicipline and creativity already. It doesnt need more people being encouraged to take the lazy option.