the main reason the masses don't have privacy and security-centred systems is that they don't demand them and they will trade it away for a twopence or for the slightest increment in convenience
a maxim that seems to hold true at every level of computing is that users will not care about security unless forced into caring
with privacy they may care more, but they are easily conditioned to assume it's there or that nothing can be realistically be done about losing it
Unfortunately a lot of the "freedom" crowd think that unless you want to be an 80s sysadmin you don't deserve security or privacy. Or computers.