They really love those kind of comparisons - e.g. they also compared M1s against really old Intel CPUs to make the numbers look better, knowing that news headlines won't care for details.
that's honestly kind of stupid when discussing things like 'new CPU!' like this thread.
I'm not saying the M4 isn't a great platform, but holy cow the corporate tripe people gobble up.
It's not some virtue that causes them to do this.
Apple compared against Intel to encourage their previous customers to upgrade.
There is nothing insidious about this and is in fact standard business practice.
The intensity of the reality distortion field and hubris is mind boggling.
Turns out, you fell for it.
You're explanation is a really baffling case of corporate white knighting.
https://www.theverge.com/2022/3/17/22982915/apple-m1-ultra-r...
Apple was comparing the power envelope (already a complicated concept) of their GPU against a 3090. Apple wanted to show that the peak of their GPU's performance was reached with a fraction of the power of a 3090. What was terrible was that Apple was cropping their chart at the point where the 3090 was pulling ahead in pure compute by throwing more watts at the problem. So their GPU was not as powerful as a 3090, but a quick glance at the chart would completely tell you otherwise.
Ultimately we didn't see one of those charts today, just a mention about the GPU being 50% more efficient than the competition. I think those charts are beloved by Johny Srouji and no one else. They're not getting the message across.