It certainly was, although capping sun exposure to pre cancer levels was the message:
One of the most successful health campaigns in Australia's history was launched in 1981, when a cheerful seagull in board shorts, t-shirt and hat danced his way across our TV screens singing the jingle.
'Slip, Slop, Slap!
It sounds like a breeze when you say it like that
Slip, Slop, Slap!
In the sun we always say 'Slip, Slop, Slap!'
and then there was the Life, Be in It campaign (1975) promoting exercise and good diet, eg:
https://www.youtube.com/watch?v=GNjEge3Awl8 https://www.youtube.com/watch?v=uuqDlF8DUuY
So you're saying lack of sun increases health care expenditure? Excellent.
Smells like BS.
The source is a 1989 paper about a 1983 study about 37 people wth colon cancer..
https://www.thelancet.com/journals/lancet/article/PIIS0140-6...
The issue you have is the study was from 1983 and you were expecting it to be repeated yesterday so the study must be bs? What a weird generation who won't watch an old movie until it's redone poorly.
That does seem very unreasonable or misleading. If they are implying that everyone should just supplement, it would be bullshit, since current science as far as i know is that supplementation hardly does anything. Impeoving vitamin d status through solving the underlying conditions that cause it, this may be an argument, but then it's phrased completely the wrong way.
Seems like a low hanging fruit for the government.