We don't need to ban "normies" from the internet, we just need to build a parallel web and put our content there. Stop caring about SEO and discoverability. Stop trying to build a brand. Share things you create. Link to things you like. That's it. And this parallel web exists. It's the original web. It didn't go away just because Google doesn't show it to you. It's still fun and full of creativity. Social media denizens have already chosen to voluntarily exclude themselves from it.