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Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by 7thaccount on Wednesday April 03, 2024 @04:40PM (#39922799)
Lol I'm from the south where practically everyone has to have one and thus familiar with the terminology, but it goes deeper than that.

It used to be you could get something like a Chevy S10. It wasn't really a work truck, but a small truck for running errands without paying $100 at the pump. They don't seem to make any small trucks like that anymore. Even the supposedly Spartan work trucks are goliaths in terms of size and cost.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by jqpabc123 on Wednesday April 03, 2024 @05:10PM (#39923193)
Lol I'm from the south where practically everyone has to have one...

Why "everyone has to have one"?

I dare say that "everyone" really don't know --- but they still want one.

In other words, "everyone" has been brainwashed by marketing and peer pressure and convinced to ignore their own reality and buy something they don't really need and can't really afford.

And leading them like cattle to slaughter, the auto industry has been laughing all the way to the bank.

But reality is persistent and refuses to be ignored for too long.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by 7thaccount on Wednesday April 03, 2024 @09:30PM (#39925566)
It's a generational thing. If your daddy had one and his daddy had one, you have to have one or you're a wimp.

Granted, their grandfather or great-grandfather was probably a farmer or blue collar or lived in a rural area that was off-road, so it may have made sense. However, most of my neighbors are all white collar, but still drive trucks because that's just what's done. It's absolutely ridiculous.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Wednesday April 03, 2024 @11:16PM (#39926192)
The generational thing is called toxic masculinity.

What a perfect example of why it’s called “toxic” - because it forces men today to make decisions that aren’t otherwise optimal to protect their perceived masculinity in the face of their peers and elders.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by ethbr1 on Thursday April 04, 2024 @01:29AM (#39926871)
Assuming they're being forced to buy a large trunk is a big leap.

Maybe allow them agency and accept the possibility they want one?

The whole "I know a person's motivations better than they do" thing has gotten a bit out of hand.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Friday April 05, 2024 @11:02PM (#39949649)
> you have to have one or you're a wimp.

This was phrasing I was responding to, why are you suggesting I was speaking more broadly?

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by 7thaccount on Thursday April 04, 2024 @05:48AM (#39928340)
Maybe. I'd probably just call it tradition though.

Toxic masculinity may be a thing, but I see that brought up for what seems like everything now.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Friday April 05, 2024 @10:59PM (#39949626)
Tradition is a funny word to use for trucks which were invented within a single human lifespan of today.

Are you sure you’re not the one overloading a term?

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Wednesday April 03, 2024 @11:14PM (#39926177)
Chevy s10 is Chevy Colorado today

Ford ranger is Ford Maverick today

Both are under 30k, why do you think they aren’t selling and the ford f150 is? Gas mileage?

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by 7thaccount on Thursday April 04, 2024 @05:50AM (#39928353)
The Colorado and Maverick are both much larger than their ancestors. That's kind of my point.

At least over here, the Maverick IS selling so well they can't keep them in stock, because... people can't afford an $80k-$120k truck.

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by chung8123 on Thursday April 04, 2024 @04:03PM (#39935154)
The requirements for cars and trucks have changed a lot as well. You need a lot more safety equipment which adds to size.
Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Friday April 05, 2024 @11:08PM (#39949668)
How long have they been out of stock and how do their historic sales relate to the larger f150, ram etc?

Are ford et al ignoring demand for smaller trucks as you are suggesting, or does the data show a demand for ever larger trucks up until interest rates started dropping?

What’s the time it takes to spin up extra production of different product lines of trucks do you think?

This link seems to suggest the ford maverick is actually smaller than the ford ranger: https://www.autoblog.com/2021/06/08/ford-maverick-size-compa... perhaps this is a reaction to more recent demand for smaller trucks and trucks in foreign markets which generally prefer smaller vehicles

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by jqpabc123 on Thursday April 04, 2024 @10:03AM (#39930536)
Both are under 30k, why do you think they aren’t selling and the ford f150 is? Gas mileage?

Time to check your rhetoric. Ford can't build the Maverick fast enough.

https://www.thedrive.com/news/ford-maverick-sales-jump-83-4-...

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by chung8123 on Thursday April 04, 2024 @04:05PM (#39935179)
The numbers are still a fraction of what the F150 sells.
Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Friday April 05, 2024 @11:05PM (#39949660)
Are you suggesting that ford is intentionally making the f150 in bulk knowing that the maverick would actually sell better if they manufactured that in bulk instead?