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A comment on Plunging Pickup Truck Sales Threaten Detroit's Profit Engine. Parent comment

Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by 7thaccount on Thursday April 04, 2024 @05:50AM (#39928353)
The Colorado and Maverick are both much larger than their ancestors. That's kind of my point.

At least over here, the Maverick IS selling so well they can't keep them in stock, because... people can't afford an $80k-$120k truck.

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Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by chung8123 on Thursday April 04, 2024 @04:03PM (#39935154)
The requirements for cars and trucks have changed a lot as well. You need a lot more safety equipment which adds to size.
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Re:Plunging Pickup Truck Sales Threaten Detroit's Profit Engine by cherry_tree on Friday April 05, 2024 @11:08PM (#39949668)
How long have they been out of stock and how do their historic sales relate to the larger f150, ram etc?

Are ford et al ignoring demand for smaller trucks as you are suggesting, or does the data show a demand for ever larger trucks up until interest rates started dropping?

What’s the time it takes to spin up extra production of different product lines of trucks do you think?

This link seems to suggest the ford maverick is actually smaller than the ford ranger: https://www.autoblog.com/2021/06/08/ford-maverick-size-compa... perhaps this is a reaction to more recent demand for smaller trucks and trucks in foreign markets which generally prefer smaller vehicles

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