Ask HN: What PR book should I read?

Re:Ask HN: What PR book should I read? by rmATinnovafy on Friday May 18, 2012 @09:48AM (#3991773)

Forget PR, and focus on marketing.

Learn to market well, and the PR will write itself.

Any book by Dan Kennedy is good.

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Re:Ask HN: What PR book should I read? by craze3 on Friday May 18, 2012 @02:05PM (#3993136)

If you're looking for a marketing book, check out:

"Covert Persuasion: Psychological Tactics and Tricks to Win the Game" by Kevin Hogan http://www.amazon.com/Covert-Persuasion-Psychological-Tactic...

Great book about all-around persuasion techniques , marketing, and also copywriting.

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Re:Ask HN: What PR book should I read? by zupa on Friday May 18, 2012 @07:02PM (#3994482)

This looks interesting as well. Thank you!

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Re:Ask HN: What PR book should I read? by zupa on Friday May 18, 2012 @11:31AM (#3992359)

Wow, this guy wrote a number of books! They look very interesting, thanks a lot!

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