For sure. It's the difference between commoditizing your complement[0] and trying to build a business on something anyone can run for free.
0: https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
0: https://www.joelonsoftware.com/2002/06/12/strategy-letter-v/
I think it's pointless to even compare it to the Redis company; just about everything is different.