I always wondered if they continued this behavior while GPT and ML started picking up. I saw a lot of suspicious posts especially around bitcoin and crypto related subreddits start around 2013. This massively increased with the_donald and trump running for office. Covid and the disinformation policies seemed like a way to cause divisiveness and attract viewers to the site while providing a reason to cull some bots (whether internal or external). The API change and the resulting moderator backlash seemed manufactured to provide management a reason to purge moderators and more accounts. Now they have plausible deniability when people claim Reddit is the dead internet, full of AI bots. Because now their user count isn’t heavily tilted towards fake profiles (which would need to be disclosed in an IPo)

Just my conspiracy theory of the day