> After surpassing Tesla to become the largest EV maker globally in the last three months of 2023, BYD says Tesla is not the competition. It’s gas-powered cars
“The enemy of my enemy is my friend.”
https://www.motortrend.com/news/tesla-model-2-model-c-model-...
Xpeng and BYD are getting more and more popular on the streets here.
Tesla are way more visible, the traction for BYD is not massive yet.
Tesla flooded the market in the last two years, and Model Y is the most sold car model in Danish history.
BYD has a sales window inside a major shopping centre in Denmark.
Xpeng have a similar high-exposure shopping window on the city hall square no less
I asked my wife why only Chinese EV makers do this; if that's a good sales strategy, it doesn't make any sense that other EV makers don't do the same. She told me it's just marketing value. It's a big shop-sized ad, rather than an office in the car-selling districts out of town (with parking area for actual cars, where you can also service cars).
So maybe I didn't see a lot of BYD cars on the street yet, but I saw their huge logo and their pretty cars when I went for ice creams in the weekend.
Like a perpetual one-brand car expo.
Will they? Large companies have an astonishingly poor track record of even matching new competitors.