News for hackers. Stuff that matters.

A comment on Wendy's Bold Move: Dynamic Pricing Strategy Set to Transform Fast-Food Industry. Parent comment

Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by add-sub-mul-div on Monday February 26, 2024 @04:42PM (#39517071)
A movie theater near me is now charging more money to see Dune than other movies. The "cheaper" movies are certainly not at a price point I'd consider discounted. It's just an extra fee to see Dune straight up, like the other fees you pay if you want to see it in their premium screen format.

Wendys has raised prices already, and they will raise prices again at the time this launches for whatever they consider their premium hours.

[ Parent | on HN ]
Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by JoshTriplett on Monday February 26, 2024 @04:44PM (#39517085)
I wonder to what extent that reflects higher prices being charged by the studio for showing the movie, and to what extent that's just raising prices because they expect people will still pay it?
[ Parent | on HN ]
Re:Wendy's Bold Move: Dynamic Pricing Strategy Set to Transf... by add-sub-mul-div on Monday February 26, 2024 @06:01PM (#39517882)
I'd be happy to reassign blame away from the theater if it's not their doing, but either way I'm not going there anymore.
[ Parent | on HN ]