When you're a kid it's blue toy aisle versus pink toy aisle. SEGA (blue logo / mascot) — or I guess Playstation these days — versus Nintendo (red logo / mascot). Coke versus Pepsi.
As we reach adulthood we're primed for duality in a way that makes us think we must choose one way or the other when presented some choice we didn't even ask for. Do I shop at Walmart, or Target? Do I vote Democrat, or Republican? Do I watch CNN, or Fox? Do I use iPhone, or Android? Do I take the Blue Pill, or the Red Pill? By the time one has been coerced into the decision they've already lost. The only winning move is not to play :)
[1]:https://en.wikipedia.org/wiki/Voter_turnout_in_United_States...
The reason I say numbers vary is because the chart at the top of this article paints a different story (that more than 50% do not vote)
It's a bummer because I want to know about what people enjoy, like, not what they hate or dislike. So often it is the latter. I somewhat blame social media as outrage and anger gets more engagement than anything else it seems and folks seem conditioned to express that more often than something ... nicer.