" When I was seven years old, my daddy caught me smoking a cigar. Locked me in a broom closet for two days and two nights with nothing more than a box of cigars and a book of matches. No food, Brewster. No water, just those god damn cigars. Wouldn't let me out till I finished every last one of them. Taught me one HELL of a lesson!"

I think you and I got the Brewster's Millions treatment.

Around 2010 I was at the heart of the Shoreditch startup scene and we had boxes and boxes of iPhones sent to us by Apple. I literally had 4 or 5 iPods and iPhones on my work bench for messing about with. All the time I kept a Nokia as my actual phone and adopted the drug dealer's creed of "Never use the product". Something just clicked inside. I could see these things as very useful palm sized tablets. Cute. Probably "the future" , but I didn't actually have a use for them. Somehow that stuck.