The UI is weird, that said, the feature goes back 20 years, see e.g. http://johnbokma.com/firefox/keymarks-explained/comments.htm... I wonder if it existed all the way back in a version of Netscape Navigator?

On Firefox Android, you can also just go to into settings, search, manage search engines, + add search engine. So, basically, exactly where you would expect it.

I think on desktop it's just as easy? Can't you just right click on most submit forms?

> On Firefox Android, you can also just go to into settings, search, manage search engines, + add search engine. So, basically, exactly where you would expect it.

I would expect same in Desktop also. But in Desktop you have to add bookmarks to manage extra search settings.

If Mozilla is pissing other browsers all the time then why they do not fix it. Googles money does not allow easier search settings?

It's obvious you're not just seeking feature parity...you're being a contrarian for its own sake.

Keyword bookmarks have been a thing in Firefox since 1.0.x days and well before Chrome was officially released. It's an opinionated implementation that lives today as ~2 decades of deeply engrained tech debt. How do you even come off expecting Mozilla to operate at the same level as Google and its $1.7+ trillion market cap?? The level of entitlement in your remarks is simply beyond absurd.