This counts one install per 12 month period, whether update or fresh install (new user). So it’s €0.50 per user device. For application providers that opt into the new terms and release updates every two weeks like clockwork even if there are no meaningful updates for 300Mb application bundles (Facebook, Duolingo, a few others)…this is likely a fair cost (and my suspicion is that yes, there's a premium, but it's probably not Apple's usual 20%+ premium on products since many applications would not be subject to this fee at all, even under the new terms).

I don't think it includes updates. From the calculator [0]:

> The first time an app or game is installed by an Apple account in the EU in a 12-month period.

[0] https://developer.apple.com/support/fee-calculator-for-apps-...

> A first annual install may result from an app’s first-time install, a reinstall, or an update from any iOS app distribution option — including the App Store, an alternative app marketplace, TestFlight, an App Clip, volume purchases through Apple Business Manager and Apple School Manager, and/or a custom app.

It does

The first of either an install, reinstall or update in a 12 months period. It does not apply for every single update

It is not per update and the most significant thing is that it is also for apps that get distributed outside the app store. Which is the real issue and that is definitely insane

Wouldn't be surprised if the US allowed this - but I'll be shocked if they get away with it in the EU.

Well it does count updates. So this is just bullshit from Apple.

paying for what? for NOT using their infrastructure? it's not just crazy, it's criminal