If the competition forces them to, they have buffer to lower their prices.
You made me look this up and this is slightly misleading. I couldn't find the full numbers for 2023, but I did find H1 2023.
Yes, Model Y is the best selling car in the EU, but for H1 2023 Tesla is barely the 16th best selling car brand in the EU. The other brands just sell a lot more models, on average.
> at the same time while Tesla maintains rather high margins compared to the industry standard.
I looked this up yesterday, Tesla has similar margins to BMW and Mercedes, because they sell upscale models, just like those. Tesla margins will drop once Tesla starts making cheaper models. For reference, cheaper models in Europe = cars costing 20k€. Not 40k€+ like the cars Tesla is selling right now.
Apple kills it at those things. All the stuff you don’t see will be outsourced. All the stuff you do see could be amazing. I am no Apple fanboy but get in a Tesla and think how good it could be if fancy stylists and designers made it.
I am a car guy but really, now you can’t differentiate on power trains the EV market is ripe for an Apple style product.
I'm thinking about how bad it would be, actually. That's the kind of thing that brings you the infamous steering yoke because it "looks cool". Or touch controls everywhere instead of physical knobs, because the latter are "ugly".
When it comes to cars, I want function over form, especially when it comes to UX.
I feel like Apple as a company is great at coming up with those novel things that tend to blow right past the competition. (I don't like the locked-down, walled-garden result of many of those products, but I can't deny they have that special sauce.)
But a car? Computer -> laptop -> music player -> smartphone -> tablet -> smart watch... -> ... car? Not sure I buy it.