Taking free money is (in this case) someone you know handing you $100 and saying ‘merry Christmas’ or whatever.
Sure, you could throw it on the ground and say ‘f you’.
But these are existing customers who already give you money and are presumably happy with your service.
The OP is about billions being spent by people who are not happy but haven't unsubscribed, so that seems like a bad presumption.
Or is taking the standard deduction morally reprehensible too?
The OP says they forgot to unsubscribe, which certainly implies they aren't 'happy' with it.
The article is a typical editorial. And behind a paywall, near as I can tell.
In this case it’s more like taking the standard deduction.
It reminds me of the donation drives of Wikipedia who are a microcosm of all this tension. Wikipedia is a genuinely important service that needs to keep going, but boy their marketing manipulative and cringy as hell.
Or do you also ask for handouts everywhere you go?