For example, the material list for a 3 bedroom house is 130k. https://www.menards.com/main/building-materials/books-buildi...
Say the land is 130k in your region. You won't find 3b houses for less than 360k. If you're looking at not so cheap builders, it will be 500k.
I think there's a revolution coming in the way we build houses, it must be - because costs are through the roof. It could be either in the form of prefabricated walls, like we have now trusses, or lego bricks like the OP, or something.
If they save time and provide convenience or reassurance, then they'll provide value for some people.
It remains to be seen what the demand will look like, especially given the heavily regulated market.
edit: the "Fit out & finishes" drop down really brings the costs up. I'm not so sure about this product after all.