Corporations respond to our actions, certainly. But in the same way (and for the same reason), we respond to corporate actions. You can bet that every single one of those CEOs in the article is doing everything they legally can to prevent people from "choosing" to go elsewhere. Some are going beyond that.
No single raindrop can cause a flood, but many singular raindrops are required for it to happen.
Indeed, sometimes the role of the union is to get everybody doing the same thing, and provide a safety net for individuals who suffer repercussions for doing the thing.
I find that voting in booths doesn't tend to actually do anything, and voting with wallets actually accomplishes things.
However I really do wonder how much choice we have. Ultimately what I am going to say next comes down to believing the market is actually inefficient and prone to mistakes / manipulation.
While we can buy a gas guzzling car or a smaller greener vehicle, there is a lot of time energy and effort spent to manipulate the perception of the smaller vehicle so that its seen as less attractive to purchase, as well as less attractive to make.
More deeply, I'm not totally convinced that changing an individual to act ethically actually changes the group dynamic or consumption habits. Because by stating we have a responsibility to make ethical choices as a consumer we assume people act rationally all of the time when making purchasing decisions, which really isn't the case otherwise marketing wouldn't be effective. Finally, companies don't really respond to individuals, they respond to groups of people that fit their ideal customer profile. These groups likely have a different set of ethics than us and likely will not change to fit a different world view, at least in aggregate. Individually, sure, but not the whole group.
Maybe more succinctly, I believe there is a real distinction that occurs by looking at group dynamics which cannot be inferred or changed at the individual level and because of that choosing to act ethically as an individual wont ever get the attention of billionaires or massive corporations.
Not trying to be argumentative, I live in the same way you describe, but ultimately I don't think its going to change how apple operates. No matter how many people I tell.
And generally the people propping up these organizations are the people with disposable income because they're the ones who can pay the margins that keep the companies rich. If you can afford a new Macbook, you can afford something from Framework. The person without a choice is buying something used from eBay or doesn't have a laptop at all.
I can choose to participate in “fast fashion”, or choose to buy some of my clothing second-hand.
I can choose a vacation by flying to Greece, or hiking the local area, or anywhere in between.
I can often choose to wait another year to upgrade my phone/computer/device.
Corporations don’t just do stuff, they respond to our actions.
Voting in booths generally works better to affect change in systems like these with externalities, but voting with action and wallets also works.
I do consider that I have a responsibility to act ethically versus other people, and that includes making choices as a consumer.