Intel is supporting SR-IOV in Linux with the latest Xe GPU driver they are developing, but it isn't clear to me that they'll allow it in the consumer cards. If they do, and if I can run a Linux host and Windows guest simultaneously on one card, I'll be on it like stink on a monkey.
Product segmentation might be anti-consumer (in the sense that they can charge higher prices overall), but it's hardly "anticompetitive".
>than seeding AI development on their cards
*ceding
W7900 margins are enormous. In a competitive market, AMD would massively undercut the 48GB RTX A6000 and the 24GB 4090, which Nvidia is price gouging even more. They absolutely can... But they don't.
Separately, its also (IMO) a bone headed business decision.
AMD only supports small fractions of the deep custom eco-systems built around models such as Stable Diffusion. Good luck getting half of the shit built for ComfyUI or Automatic1111 to run at all, and frequently those features are the killer ones which motivate folks to want to do AI in the first place. There's a reason why Nvidia is a first class citizen among all of the AI clouds. AMD is even behind Intel in this regard, because at least Intel had an existing robust ecosystem of accelerators (i.e. intel optimized sklearn/pytorch, OpenVino, etc)
AMD can be 4x better in every way compared to Nvidia hardware wise but if they can't get developer communities to build around their equivalent to CUDA and its ecosystem than it's not looking rosy for AMDs future.
Better maintained inference projects are picking up considerable AMD/Intel support. Sometimes even Apple Silicon support.
ComfyUI has found a place in the image pipeline design niche, but A1111 still seems like the best choice for new users who just want to spin up Stable Diffusion and generate some art for a D&D campaign or whatever.
Dec 6th was an announcement from Lisa Su about the MI300x. It also included a full on commitment to ROCm as well as other projects like pyTorch. They are clearly aware of what you're talking about, and working on it. It isn't something that can magically be fixed over night, but it is something that people can complain about on HN over and over and over again...
In my eyes, the incentives weren't there before. But, they sure are now!
You can't build a software platform by just willing it into existence. It means sitting down with developers, writing documentation and support users. It means tackling use cases other than llama so that users feel confident in building the next greatest thing on your platform. At it is today, AMD will always be playing catch up and people will continue to push nvidia because the latest and greatest will be on Cuda.
I guess for those of spending money on real gpus for the last 10 years, nvidia was incentivized to take our money but amd wasn't.
Games, rendering and crypto.
If I was a hardware company, that's all that I would have focused on. Certainly AMD could have done better on the software/developer front, nobody is arguing that.
I tend to live in the present and what matters is what they are saying and doing today. You can choose to be pissed off about the past, or you can work towards the future.
Right now, they are cranking out ROCm releases on schedule, contributing to a bunch of AI open source projects, listening to crazy people like George Hotz and have released a GPU product that leapfrogs the H100 and is built on OAM-UBB, at 1/3 the FLOPS/$, while also promoting fast ethernet standards.
I'd call that a pretty good start.
If there was a 40GB-48GB 7900 SKU, I would have bought it over a 3090 in a heartbeat, even at a big premium over the 24GB card. And I'd be debugging ROCm support in ML projects left and right.
But I am not. The 24GB SKU is just not worth the trouble over a 3090, which is more RAM efficient out of the box. I can't pay $5K for a W7900.
There is nothing stopping AMD from allowing the sale of an affordable 48GB 7900 (or 32GB 7800) right now... In fact they already do in the form of the W7900, for $4500. They just don't sell those at competitive consumer prices, as they are playing the anticompetitive artificial segmentation game right alongside Nvidia, because they somehow think their tiny workstation market is more valuable than seeding AI development on their cards.
Technically speaking, AMD could sell "cheap" 96GB+ GPUs by simply swapping the 7000 series memory controller die. This would take some time and money, but not an eternity + fortune like Nvidia would need to tape out a whole new GPU die.
Intel has no workstation market to lose. I suspect the Arc A770 was kinda late and skimpy for a 32GB "AI" SKU, but the next generation could be very interesting.