Perhaps the lesson is that absolute attention to the smallest details is needed to avoid producing 0.1%, or even 0.0001%, of vehicles that can cause severe reputational damage, i.e. an attitude quite different from the "move fast and break things" approach.
Manufacturers could make a $20000 electric car that is equal to an equivalent-costing existing gas car (like a Camry or Corolla) in terms of capability. Reuse most of the same parts and technology from the original, just make it electric. Consumers would lap it up, not to mention how much it would help the environment. And yet, they don't, for seemingly no reason.
To be fair, there are differences between ICE cars and EVs. The battery and motors go under the body, not in front of it. But I'm sure they could do it if they wanted to.
All we get are premium-level cars that are slowly coming down in price, when what we really need (to get normal people to switch to electric) is a Camry-level electric car that is Camry-level cheap.
Doesn't that strike you as a rather large change? Significantly changing the center of mass on multiple axes and the allocation of space within the body of the car seems like a pretty big deal as far as the design of a car goes. And that's ignoring the fundamental differences in characteristics between an ICE and an electric motor and what effects that and the different placement has on the drive train and other systems.
"We do believe there are subscription revenue opportunities for us," Kummer said. GM Chief Executive Mary Barra is aiming for $20 billion to $25 billion in annual revenue from subscriptions by 2030."[0]
https://www.reuters.com/technology/gm-plans-phase-out-apple-...
I can't overstate how unappealing this sounds, and how little faith I have in these companies to build "software on wheels" that works well, isn't buggy, doesn't have to be updated all the time, doesn't get in the way of the 1 thing I want the car to do: drive me where I want to go without interference.. while providing something necessary and functional that justifies subscription payments. Why would anyone want to pay Chevy for presumably what they can already get on their phones etc instead of just buying a normal functional car without pointless bugs?
Compliance cars were just that, minimum viable products that manufacturers made plenty of crummy decisions on needlessly.
Perhaps it’s partly because it’s not just the same kinds of parts in different form factors and configurations. It’s an entirely new paradigm of parts for all the steps of the supply chain. A fraction of the parts, but still a brand new set of challenges.
Like, Ubuntu just works. I love it. It's great. But so many of the most knowledgeable and most skilled people are over on Arch.
Maybe they're working on stuff ICEs already solved, but the ICE people who know about those solutions are still working on ICE?
Maybe it's too different to.just directly copy and paste, and what they really need is to get the same people who solved the problem the first time?