That's an interesting point, so more of a game of amortizing upgrades over a few years rather than instigating a massive one-off purchasing craze. I could see how a drip of sufficiently useful AI features and improvements over like '24-'27 would bolster the market. Even then though, this seems like an opportunity to hold rather than really reverse the trend; at some point I think Apple is going to have to reckon with the fact that the market is more or less saturated, though I could definitely be wrong here.