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A comment on Hasbro lays off nearly 20% of its workers two weeks before Christmas. Parent comment

Re:Hasbro lays off nearly 20% of its workers two weeks befor... by hilux on Tuesday December 12, 2023 @05:04PM (#38619326)
Lego is a fascinating case study. They've gone entirely corporate - so many of their expensive new products are branded partnerships. I guess it had to be done. There must be an HBS case study, or several, about this.
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Re:Hasbro lays off nearly 20% of its workers two weeks befor... by pfranz on Tuesday December 12, 2023 @11:20PM (#38622599)
I wouldn't be surprised if branded partnerships have minimal profit and are mostly intended to keep a premium market perception.

Lego was pretty famous for doing branded partnerships and still struggling [1]. This lead them to come up with more of their own IP like Bionicle and Ninjago.

[1] https://en.wikipedia.org/wiki/Bionicle#Concept

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Re:Hasbro lays off nearly 20% of its workers two weeks befor... by notzane on Wednesday December 13, 2023 @12:32AM (#38623086)
Brick by Brick is a great book about the history of Lego and how it came back from near bankruptcy. It reads like a business case study—turns out they were saved by a McKinsey consultant.

https://en.m.wikipedia.org/wiki/Jørgen_Vig_Knudstorp

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