Re:Hasbro lays off nearly 20% of its workers two weeks befor...
by pfranz on Tuesday December 12, 2023 @11:20PM
(#38622599)
I wouldn't be surprised if branded partnerships have minimal profit and are mostly intended to keep a premium market perception.
Lego was pretty famous for doing branded partnerships and still struggling [1]. This lead them to come up with more of their own IP like Bionicle and Ninjago.
Lego was pretty famous for doing branded partnerships and still struggling [1]. This lead them to come up with more of their own IP like Bionicle and Ninjago.
[1] https://en.wikipedia.org/wiki/Bionicle#Concept