Re:Ask HN: Does Email Open Rate not matter?
by jjgreen on Friday December 08, 2023 @06:08AM
(#38567609)
"Open rates" are unreliable since they need the target to open the email as HTML, many don't (including me).
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Re:Ask HN: Does Email Open Rate not matter?
by vinberdon on Friday December 08, 2023 @09:30AM
(#38569439)
Not only that, but if your recipient has an iPhone and uses the Mail app (and a few other platforms now), the images are all loaded on Apple (or other) servers first as part of a privacy and safety process, registering as an Open. So it's even harder to tell if people are actually opening the emails or not.