But it would mean that the nazi apple fanboy is seeing exactly what they want to see. The problem lies with the user, not with the platform.

That doesn't matter -- the issue here isn't that "innocent" people might see Apple advertisements, or nazi posts. The issue here is that Apple doesn't want their ads _next to_ nazi posts, no matter what the user is interested in. That's why they pulled the ads, not because they were worried that their targeting might offend one of the nazis.

For me, it is like saying that Apple doesn't want me to open a tab of my browser on their homepage and another on nazi content while using a Macbook. It might be a problem if someone takes a screenshot and circulates it under the caption "Apple allows nazi content to appear on their laptops and alongside their homepage" but it's a fake problem- Apple has really nothing to do with it.

My feeling is that the issue has been shifted from the legitimate worry that "ads might appear alongside content that offends the viewer" to the made up one "ads might appear alongside content that offends us but that absolutely no one will see except those who are fine with it".

One of the problems is the user.

Another problem is that Apple is effectively paying people to say extremist things via Twitter ad revenue shares.

And, apparently in order to enhance this funding, nazi followers just need to follow a few big brands alongside their extremist content.

A third problem is that makes Apple look bad and damages their brand.

> The problem lies with the user, not with the platform.

The platform promises "brand safety" but isn't delivering it. That's why advertisers have withdrawn their ads.

The owner of the platform very publicly cozying up to antisemitic comments isn't a good look either. Brands don't want to be associated with that. Brands don't like brand damage.

Tesla investors don't like the brand damage:

https://electrek.co/2023/11/20/tesla-investors-turn-tsla-boa...

Musk has chosen these outcomes. He has no one but himself to blame.