There's a current fashion for tech "leaders" (bosses, really) to try to imbue in their staff a kind of cultish belief in the company and its leader. Personally, I find these efforts extremely offputting. I'm thinking of the kind of saccharine corporate presentations from people like Adam Neumann and Elizabeth Holmes; it evidently appeals to some kinds of people, but I run a mile from cults.

My guess is that a lot of the people that will follow Sam and Gregg are that kind of cult-follower.

The cynicism that regards hero worship as comical is always shadowed by a sense of physical inferiority, Yukio Mishima. You reveal more here about your own psychology than those who have a mission that they believe in and are passionate about. It's always easy to criticise from the sidelines.

Mishima was quite physically beautiful so this claim feels rather convenient for him.