There's a current fashion for tech "leaders" (bosses, really) to try to imbue in their staff a kind of cultish belief in the company and its leader. Personally, I find these efforts extremely offputting. I'm thinking of the kind of saccharine corporate presentations from people like Adam Neumann and Elizabeth Holmes; it evidently appeals to some kinds of people, but I run a mile from cults.

My guess is that a lot of the people that will follow Sam and Gregg are that kind of cult-follower.