This is one of those rare occasions where it's true in my opinion. OpenAI trained a truly ground breaking model that was miles ahead of anything the world had seen before. Everything else was really just a side show. Their marketing efforts were, at best, average. They chose to call their premier product "ChatGPT", a term that might resonate with AI enthusiasts but appears as a random, forgettable string of letters to the average person. For a considerable period, there was no mobile app available. Their web application had its share of bugs, while third-party applications delivered a more polished user experience. Maybe Sam Altman deserves credit for attracting talent and capital, I don't know. But it seems to me that OpenAI's success by far and large hinges on their game-changing models.