Just gotta market it right. Maybe section off by length of marriage and dissolved by death or divorce.

A 60 year marriage, ended by death of one spouse shouldn't be unlucky. Especially if it was actually the death of both spouses in some tragically romantical way.

You bought me a train wreck diamond???

Don't underestimate the power of superstition.

> Basically the only reason someone would have to sell their wedding rings are divorce or some other downturn.

That's why your shop should only sell the weddings rings from people who had a long and successful marriage and died peacefully in their sleep at age 95.

Haha, yes indeed. It'll be the free-range eggs equivalent for buying jewelry. Ethically farmed from happy wedded couples.

I don't think people who insist on diamonds care about how they are sourced. After all the blood diamond thing didn't stop anyone. What people want is to be skillfully lied to.

The blood diamond thing stopped a lot of people. I’d say it was the primary reason people pointed to when they passed on diamonds. Now almost all the diamonds you buy are expressed certified as conflict free.

My wife wears my great grandmother's ring. I thought that she would not be interested but was elated when I discussed the option. When I was talking about marriage with my parents my mom mentioned that she had a couple rings I would be welcome to, but then mentioned: "one is from a very long and happy marriage, that would probably be best, the other...".