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A comment on Warner Bros Shelves Finished Coyote vs. Acme Film as Tax Write-Off. Parent comment

Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by rtsil on Saturday November 11, 2023 @07:23AM (#38229715)
> and they would have to spend at least another five to ten million to release it

That's very optimistic. P&A (print and advertising, but since movies are now released in digital copies, the print part has become negligible) usually is between half and 100% of the production budget.

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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by stavros on Saturday November 11, 2023 @05:25PM (#38235198)
Wait, how is advertising 100% of the budget? Surely you need to also make a movie?
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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by rtsil on Saturday November 11, 2023 @08:27PM (#38236373)
If you have a $200M movie, you'll need to spend $200M in advertising as well.
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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by stavros on Sunday November 12, 2023 @05:24AM (#38239007)
Ah, the production and advertising budgets are separate, got it, thanks.
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Re:Warner Bros Shelves Finished Coyote vs. Acme Film as Tax ... by Mindwipe on Monday November 13, 2023 @08:07AM (#38249687)
> That's very optimistic. P&A (print and advertising, but since movies are now released in digital copies, the print part has become negligible) usually is between half and 100% of the production budget.

I was assuming they would do the absolute bare minimum in advertising tbh, that was mostly print costs and just the basics like providing poster art and standees etc. As you say, if you wanted any effective marketing at all you'd be looking at five to ten times that.

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