Yes, please. Similarly I wish people would stop calling Facebook "Meta". No, it's still Facebook and always will be.

The thing is, I almost get the change to Meta. Facebook had a family of products it had purchased/established and didn't want to just be known as the place where your aunt posted stolen election conspiracy theories when they were trying to get their "Metaverse" corporate rebirth off the ground. It didn't work, but I kinda get it.

The rename to X is different because it is Musk trying to make "fetch" happen. He convinced himself in the late 90s that "X" would be the ultimate website name despite a mountain of user feedback that it would, in fact, not be the ultimate website name. He's had a hyperfixation on it ever since. Now he's the richest man in the world after 20 years of artificially-low interest rates and incestuous relationships on Silicon Valley corporate boards, and no one will tell him it was a shit idea lest they lose their jobs or connections or because they've gotten as poisoned on the kool-aid as he is.

Why do reporters feel they need to call it “X”? Can they be sued or something? I feel like no.

You probably can't get sued for deadnaming either, but it'll piss people off so why try it?

That’s… a hell of a comparison.

This really is a very, very extreme interpretation of corporate personhood.

It’s Twttr, actually

It's Odeo, actually

I wish it hadn't, but it seems like the ship has sailed.

I'm on board with this. As users of the language, dictionaries look to us to determine what correct usage is. If we decide that Twitter is the word for the company that Elon Musk calls X, then we are correct (so long as there are enough of us doing so).

Can you please stop deadnaming X? If they want to be known as X, that's the least we can do.

A leopard does not change its spots.

Let's settle in the middle and call it Xitter? Seems more honest anyway.

I prefer "Xitter".

Feel free to use Mandarin inflections if you wish.

real 'M$' vibes off this one

It should be treated like Consignia.

(Consignia was the name the Royal Mail (the UK Post Office) briefly, bafflingly adopted in 2001. Everyone completely ignored this, and they quietly changed it back a year or so later. The early noughties were _weird_.)

Nah, I think is a good way to keep the eras separated. Twitter was ok, X is a shitshow.