The thing is, I almost get the change to Meta. Facebook had a family of products it had purchased/established and didn't want to just be known as the place where your aunt posted stolen election conspiracy theories when they were trying to get their "Metaverse" corporate rebirth off the ground. It didn't work, but I kinda get it.

The rename to X is different because it is Musk trying to make "fetch" happen. He convinced himself in the late 90s that "X" would be the ultimate website name despite a mountain of user feedback that it would, in fact, not be the ultimate website name. He's had a hyperfixation on it ever since. Now he's the richest man in the world after 20 years of artificially-low interest rates and incestuous relationships on Silicon Valley corporate boards, and no one will tell him it was a shit idea lest they lose their jobs or connections or because they've gotten as poisoned on the kool-aid as he is.