There was another really good New Yorker piece recently about Howard Schultz (the Starbucks CEO responsible for elevating the company into the juggernaut chain it is today) and his insistence on rolling out these Oleato drinks that are literally just coffee with olive oil drizzled in.

Granted, I don't think Oleato is enough to kill Starbucks, but my takeaway of the whole thing was that sometimes these C-suite guys end up in positions where everyone around them is too afraid to say "what the fuck are you doing."

I don't know anything about Oleato, but some people swear by the coffee+MCT oil (bulletproof coffee) combo. I see several brands at Whole Foods that are basically this (Super Coffee and others). Oleato doesn't sound too far off from that, and looking it up, it looks intriguing.

But reading more about it, seems they put way too much oil in the coffee. Super Coffee has 3 grams of MCT oil, I'm seeing Oleato with 34 grams of oil reported in a Grande.

Trouble here is that “Some people” isn’t the public for Starbucks, they have to cater for a wide swath of the population for them to make sense as a business the way they have shops all over the place.

So trying to convince people to drink something bitter adding something else that is also bitter, like olive oil, is something only someone completely disconnected from reality would do. The super rich are definitely lost to the rest of the world.

What a better way to give your customers the shits than to drizzle oil in coffee.

Coffee + oil + magnesium citrate + sennosides = Maximizing spatial awareness in record time.

I've loved the Oleato drinks that I've had, although they are very caloric

Oleato? Is that pronounced like “Aviato”?

Afaik they were or are planning to add a bunch of low quality content to Max from Discovery or something like that and didn't want to destroy HBO's reputation. Not sure though