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A comment on YouTube's plan backfires, people are installing better ad blockers. Parent comment

Re:YouTube's plan backfires, people are installing better ad... by lolinder on Saturday November 04, 2023 @01:28AM (#38138427)
Nearly every creator who makes money on YouTube these days takes sponsorships, which I don't mind at all. Sponsorship segments have no tracking, are very skippable, and some creators make them fun enough to be worth watching in their own right. They're integrated into the video at a logical break point (rather than interrupting at odd times), and the creator can choose to avoid a sponsor that doesn't line up with their values.

Similar methods include merch drops, writing a book and selling it through your existing fan base, and having a Patreon that you plug during the video.

All of this is preferable to the nightmarish ads that YouTube typically serves and the insane amounts of tracking they use which somehow still manages to completely miss the mark when finding topics that would appeal to me.

[ Parent | on HN ]
Re:YouTube's plan backfires, people are installing better ad... by charcircuit on Saturday November 04, 2023 @04:04AM (#38139025)
>Sponsorship segments have no tracking

No, the creator gets anonymized stats for their videos of the viewer's demographics. These get shared with brands. In some ways there is less privacy than normal YouTube ads.

[ Parent | on HN ]
Re:YouTube's plan backfires, people are installing better ad... by lolinder on Saturday November 04, 2023 @11:27AM (#38141921)
Eh, I guarantee you that the creators get less detail than Google has. Anonymized aggregate stats are a far cry from the individual profile Google builds of you.
[ Parent | on HN ]
Re:YouTube's plan backfires, people are installing better ad... by RockRobotRock on Saturday November 04, 2023 @06:58AM (#38139864)
Yeah but a good chunk of their income comes from YouTube, still. You can either put up with the ads/ad-blocking cat and mouse, or pay for Premium.

If you adblock you are objectively making creators lose money. I'm not trying to take a moral high ground on this, but be honest about what you're doing at least.

[ Parent | on HN ]
Re:YouTube's plan backfires, people are installing better ad... by ddaalluu1 on Saturday November 04, 2023 @10:34AM (#38141356)
They are not entitled to money, therefore they can't "lose" money.

This whole "oh those poor creators" argument is ridiculous.

Most youtube content is trash. When you produce trash but feel entitled to receive money for that trash, what does that make you? This is not a proper, healthy mindset.

[ Parent | on HN ]
Re:YouTube's plan backfires, people are installing better ad... by RockRobotRock on Saturday November 04, 2023 @02:07PM (#38143613)
Why are you watching videos that are trash? I watch videos that I like.
[ Parent | on HN ]