But that first person takes a Big risk raising prices since he is necessarily losing money relative to charging market price in the hopes others come along in significant numbers.
Leaving rooms vacant is incredibly expensive. Profit margins are not that high. So think if you're making 15% margin eating a single month of rent would cost you profit over 6 units. It's a hell of a gamble
Profit margins are high if you collude with 90% of the market to artificially raise prices.
> The complaint, filed earlier today by Attorney General Brian Schwalb, focuses on the multifamily landlords' use of software from Texas-based firm RealPage, which suggests rental prices based on a pricing algorithm. Key to those models, according to the suit, is the data fed in from the landlords and the pressure RealPage puts on them to stick to the code-derived rental rates.
It's a complaint. Nothing was filed yet. And it looks like they used a pricing algo to suggest a price? Im suggested a price when I sell on eBay, or StubHub or Facebook marketplace, or pretty much anywhere. I don't know how they "pressured" landlords but maybe a box like "we suggest market price to maximize returns!" eBay similarly warns me when I stray too far away. The pricing algo is actually a fabulous service.
And if they're a property manager then their job is to find the market price and rent out apartments at the behest of landlords. I really don't see the technical issue here. You can say collude and conspire, but what does that mean in technical terms. And what does "being subject to" the algo mean? Exposed?
RealPage requires users to accept some % of centrally-decided prices.
That's the issue.
> And what does "being subject to" the algo mean? Exposed?
No. It means being required to set prices to what the algo says, instead of being allowed to "defect",with lower price.
Which is why the very bad and illegal part, of the software company trying to enforce the high prices, was so bad.
This only works if landlords can't "defect" and lower prices on their own.
That's why it's collusion.
...
If someone can figure out the con on a message board unrelated to real estate I'm pretty sure investors financing this stuff could figure it out as well
If they did the math after all the various factors are considered and this happened, then clearly this is the best play from their perspective. It's not even malice it's just "economic sense", except the way the economics works out just happens to screw people with barely enough money to afford rent.
That still doesn't mean they're not culpable under the textbook legal definition of collusion.
Louis Rossmann has made numerous videos about vacant properties where asking prices for rent are significantly above what he considers to be market value. Notably, https://www.youtube.com/watch?v=NdfmMB1E_qk and the Reddit post which he commented on: https://www.reddit.com/r/nyc/comments/innhah/comment/g4ai27m...
The TL;DR is that there's weak evidence that the contractual conditions attached to financing from investors who seek high risk and high reward makes those landlords ignore local market conditions and incentivizes those landlords to leave commercial units vacant instead of renting them out at market value.
This IS collusion because RealPage goes to apartment A and B and says "give us control and we will list your prices together to get the highest price"
Get Apartment A to raise rents and enforce these increased rates.
Then go to Apartment B and say “look you gotta raise your prices to the market rate, apartment A is doing it so you can too”.
Then go back to A and say “hey the market can bear this price, why don’t you raise your rent?”
They also encourage owners to keep units vacant (which they should be able to afford if they’re getting prices to go up) rather than rent at a cheaper price.
So this feels like collusion to me. But they also say “Everything we do is legal!” - and if that’s the case we need better laws and regulation to avoid this type of behavior. It’s like a distributed cartel - you can’t charge SF rates in Baltimore but what if you could get Baltimore rates to go up by X% YoY with this tactic? Seems unfair.