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A comment on EU data regulator bans personalised advertising on Facebook and Instagram. Parent comment

Re:EU data regulator bans personalised advertising on Facebo... by kwanbix on Thursday November 02, 2023 @11:25AM (#38114832)
Do you think a generic ad has the same value as a personalzied ad?
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Re:EU data regulator bans personalised advertising on Facebo... by mcv on Thursday November 02, 2023 @12:00PM (#38115448)
I think they're all worthless.
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Re:EU data regulator bans personalised advertising on Facebo... by RestlessMind on Thursday November 02, 2023 @12:33PM (#38116087)
You are wrong. Personalized ads are worth far more to advertisers and publishers. Also to the end users based on their actual behavior.

Source - worked on ads for a few years at FAANG.

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Re:EU data regulator bans personalised advertising on Facebo... by mcv on Thursday November 02, 2023 @12:46PM (#38116325)
Yeah, but they're worthless to me. I don't think I've ever clicked one of those personalised ads. Their personalisation sucks, they generally show stuff that's not remotely relevant to me, and I've long ago learned not to click any ads.
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