This is actually relevant to my ISP day job, we have a pipe to a well known backbone provider, and dual pipes to a statewide provider. We ran on the dual pipes for a long time before pushing our ISP traffic over the single backbone provider. These days, if that main ISP pipe goes down, it fails over to the dual pipes to keep everything running. But now that we are offering packages higher than 25/3 for DSL, terrestrial wireless, and cable, the dual pipes don't have enough bandwidth to keep up.
If we offer gigabit service over fiber (and we do) just a couple of customers actively using their whole pipe is an enormous chunk of the network compared to the 40 or so customers that same gigabit of bandwidth would serve on previous 25/3 packages. We don't have data caps or even contracts (small town benefits :P ) but there is a lot more to it for smaller ISPs than adjusting the rate limiting and packages we allow people to use.
Also - just look at LTE operators. They're also no-cap at this point (though subject to QoS at certain breakpoints, but they're typically reasonable breakpoints ime?). And that's in a SIGNIFICANTLY more capital intensive market - you have most of the concerns with terrestrial fiber, plus the joy of having to own RF spectrum and maintain towers etc.
So I think no-caps-and-required-speed requirements would just make sense and be required to keep ISPs from trying to backtrack on being forcibly dragged into the modern area like balky calves.
Of course that's not all that different from restricting bandwidth, just that you are restricting average bandwidth while allowing for some burst. Still violates the spirit of having fast bandwidth, unless the caps are quite generous.
The cost to track and bill people for caps and let them pay overages though..
Some combination of caps, overage charges, traffic shaping, and edge CDN appliances is needed (Netflix, Akamai, etc). Off peak unlimited is also a potential strategy to drive low priority transfer to low utilization periods. Pick your poison. There is a reason most of Netflix global infra is monster CDN boxes closest to customers.
Because it would be ridiculously expensive to egress video streams directly from AWS. They've determined that it's cheaper to pay ISPs for rack space.
If you want to learn more, lurk on the NANOG (North American Network Operators' Group) mailing list. It is common to monitor AS traffic flows to understand whether you can offload with CDN appliance relationships or how to improve your network architecture (which networks to peer to directly or which internet exchanges [IXs] to meetup at). These agreements sometimes happen at a bar over beers during NANOG events. Call Verizon and ask them how much a 1Gbps circuit is. Consider why Comcast built their own national backbone.
Also, some important history to remember. Fast.com measures your speeds to Netflix servers because some ISPs wanted to charge their customers and Netflix for that transfer (or to upgrade peering points) because of the revenue destruction from cable customers fleeing for streaming (net neutrality debate).
https://archive.nanog.org/meetings/nanog45/presentations/Nor... (Peering 101, Bill Norton [Equinix cofounder], NANOG 45)
https://drpeering.net/white-papers/Video-Internet-The-Next-W... (Video Internet: The Next Wave of Massive Disruption to the U.S. Peering Ecosystem (v1.7))
https://drpeering.net/HTML_IPP/ipptoc.html ("The Internet Peering Playbook")
https://arstechnica.com/features/2008/09/peering-and-transit... ("How the ‘Net works: an introduction to peering and transit")
https://arstechnica.com/information-technology/2014/07/how-c... ("How Comcast became a powerful—and controversial—part of the Internet backbone")
https://openconnect.zendesk.com/hc/en-us/articles/3600361636...
> How much does the appliance cost my organization?
> Appliances, including replacement appliances, are provided to qualifying ISPs at no charge when used within the terms of the license agreements.
Aren't we effectively arguing CapEx versus OpEx?
Sure, an ISP's OpEx is tiny. But CapEx is huge, especially when you've got an old neighborhood that's all wired up with copper and you gotta replace it all with fiber going into the house.