Gmail, Yahoo announce new 2024 authentication requirements for bulk senders

Re:Gmail, Yahoo announce new 2024 authentication requirement... by squeaky-clean on Monday October 30, 2023 @08:16PM (#38077938)

I don't know the legality of this in the EU but often it is required that you opt-in to these marketing emails to create an account or do other basic things on a website.

And then there's those online stores that cover the entire page in a popup that you can get a 20% discount code if you give your email. Technically I've opted into their marketing. But I always just use the coupon and then report the email as spam without bothering to unsubscribe.

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Re:Gmail, Yahoo announce new 2024 authentication requirement... by sleepyhead on Tuesday October 31, 2023 @05:31AM (#38082194)

If you need to opt-in to create an account then it is illegal. Yes the discount code for newsletter signup is a result of GDPR consent requirement along with growth hacking technique popularity that is incredibly annoying.

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