Maybe the cultural difference is an aversion to debt. My parents never got a loan to buy a vehicle, and I haven't either.
Of course new under 35K seems hard too.
You can buy a new base model budget sedan (think Kia Rio, Nissan Versa, etc.) for $20k, or slightly under if you can get a good deal. I myself bought a decent hybrid hatchback for under $30k earlier this year without shopping around too much. It gets over 50mph combined and is quiet and comfortable to drive.
I had a similar experience with the 2001 Honda Accord that I drove for ~7 years before we got the Odyssey.
I would not have expected to be so fortunate with a Ford but with a Honda I would be, not least because Hondas in the UK are synonymous with senior, careful drivers who look after their cars. As a consequence, it's a much sought after brand in the pre-owned market.
Obviously you need to be able to “afford it”, but what that means depends a lot on subjective opinion and risk appetite.
For me, I have bought a handful of new and used vehicles in the last several years. Probably something like $300k total in 5 years? They are fun.
Bragging about spending less is no different than bragging about spending more.
Even if I didn't, vehicles are way down the list of sources of fun I would spend money on, especially if we're talking double-digit percentages of my budget.
Presumably these are a part of the cultural difference between me and people who spend so much on vehicles.
How much "fun" do you think the subjects of the article are getting from their vehicles?
Someone struggling to afford a fancy car is prioritizing their perceived status over financial prudence.
Presumably there's some cultural difference between me and folks who buy recent vehicles with 5-digit price tags?