The ad industry is not Midas, but Mierdas: everything it touches turns to shit.

Anybody that uses "Midas touch" in a positive way completely failed to grasp the story.

In a culture where 'greed is good' turning (spoiler alert) your own daughter into inert gold is considered 'smart monetization.'

Yeah! We call that liquidity

we're creating value by turning everything into gold! most won't ever be turned into pure gold, so let us create our value as we see fit. we're hurting no one; you say we are, that this lump of gold was a person, well that skeleton over there was a person, too, and that person died without the pure GIFT of being turned into gold and becoming pure value. That could have been that person's religion! Are you saying that you do not respect freedom of religion! Look at this guy, he doesn't want to turn people into gold-colored value!

You underestimate the mind’s potential. One can separately consider the tragedy and utility of his wish. (Guiding the reader to do so is kind of the purpose of the story, isn’t it?) As a bonus, doing so opens up delightful phrases like “shit Midas.”

And yet, people feel the need to take ads, that can be almost perfectly described as having the Midas touch, and feel the need to invent those lame phrases.