But supply and demand for carriers and capacity is pretty dang fluid too... market forces are already REALLY at play in logistics lands.
If covid showed anything it was that while there would be hiccups if people can't get to work ... stuff still flows through the system pretty efficiently.
Convoy could interface with large companies as though they had a large fleet of drivers and trucks. That "fleet" wouldn't require paying for benefits to employees, maintenance or fuel on the truck, and could scale up or down based on demand.
I would have guessed that the network effects of getting this kind of marketplace going would be the hard part. It makes me think that a big mistake in leadership was made.
Don't these sentences tend to contradict each other? What do you mean by "saturated"?
Was it largely spot rates, a bid board, and lots of small carriers?
Customers easily could just get rates / carriers elsewhere and walk from Convoy?
No other services making income keeping customers around?
Rates are pretty fluid in logistics, very strange that they would rely on that alone if that was the case.